A foundational figure in JMU Athletics, Casey Carter served a variety of roles across nearly four decades with the Dukes. Carter began her career at JMU in a position split between athletics and university relations before moving completely into athletics in multiple areas, including serving as the cheerleading coach and director of the Dukettes and mascots. Her most lasting impact came when she established and served as the director of the student-athlete services office. Her work pioneered student-athlete academic advising across the country, as she often acted as a peer reviewer for the NCAA as other schools established their own programs. She retired in 2017, having spent her final years tasked with the early formation of the student-athlete leadership development program.
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