Completed Event: Cross Country versus ECAC Championship on October 17, 2026 , , 13th of 26
XC
Final
James Madison
vs ECAC Championship
13th of 26
James Madison University | Official Athletics Site
The promotional schedule is subject to change.
JMU vs. Miami (Ohio)
Monday, Nov. 2 - 7pm
Home Opener! - Come support JMU Men's Basketball as it opens the regular season!
Giveaway! - JMU Men's Basketball schedule magnet & team poster!
MARTIN'S Canned Food Drive! - Donate canned food items at MARTIN’S or the Atlantic Union Bank Center ticket office during the month of November for FREE tickets to the games on Dec. 22 against Coppin State and on Dec. 28 against Notre Dame of Maryland!
JMU vs. Mercyhurst
Sunday, Nov. 15 - 4pm
Giveaway! - JMU Men's Basketball schedule magnet & team poster!
MARTIN'S Canned Food Drive! - Donate canned food items at MARTIN’S or the Atlantic Union Bank Center ticket office during the month of November for FREE tickets to the games on Dec. 22 against Coppin State and on Dec. 28 against Notre Dame of Maryland!
Double Feature Deals! - Your ticket for the 4pm Men’s game will also grant you admission to the Women’s game at 1pm!
JMU vs. Virginia University of Lynchburg
Saturday, Nov. 21 - 2pm
Football Ticket Raffle! - Stay in your seats at halftime as Duke Dog picks ONE lucky fan to win FREE East Side premium tickets to JMU's Football game against Coastal Carolina on Saturday, Nov. 28!
MARTIN'S Canned Food Drive! - Donate canned food items at MARTIN’S or the Atlantic Union Bank Center ticket office during the month of November for FREE tickets to the games on Dec. 22 against Coppin State and on Dec. 28 against Notre Dame of Maryland!
JMU vs. Charleston Southern
Tuesday, Nov. 24 - 7pm
Dukes & Turkeys! - Get out of the house before Thanksgiving and bring the family to the Atlantic Union Bank Center!
MARTIN'S Canned Food Drive! - Donate canned food items at MARTIN’S or the Atlantic Union Bank Center ticket office during the month of November for FREE tickets to the games on Dec. 22 against Coppin State and on Dec. 28 against Notre Dame of Maryland!
JMU vs. William & Mary
Sunday, Nov. 29 - 4pm
Student Raffle Night! - Prizes galore for students to win!
MARTIN'S Canned Food Drive! - Donate canned food items at MARTIN’S or the Atlantic Union Bank Center ticket office during the month of November for FREE tickets to the games on Dec. 22 against Coppin State and on Dec. 28 against Notre Dame of Maryland!
JMU vs. Longwood
Sunday, Dec. 6 - 4pm
Duke Dog's Birthday Party! - Meet your favorite mascots from around the DMV and celebrate Duke Dog's 44th Birthday with the Dukes!
Take a Picture! - Take a picture with Duke Dog and other mascots, as your favorite mascots will be lined up around the concourse pregame!
4 for $44 Take a Picture! - It's Duke Dog's 44th Birthday take advantage with 4 tickets for $44 and celebrate Duke Dog's Birthday!
Kids Zone! - Presented by JMU's School of Professional & Continuing Education, the Kids Zone is located behind Section 111!
JMU vs. Georgia State
Wednesday, Dec. 16 - 7pm
Community Coat Drive! - Presented by Anthem Blue Cross, bring a coat to the Atlantic Union Bank Center and go home with a JMU Basketball beanie, while supplies last!
JMU vs. Coppin State
Tuesday, Dec. 22 - 3pm
Hoopsmas! - Get in the holiday spirit with the Dukes!
Giveaway! - JMU Basketball Hoopsmas poster!
Community Coat Drive! - Presented by Anthem Blue Cross, bring a coat to the Atlantic Union Bank Center and go home with a JMU Basketball beanie, while supplies last!
MARTIN'S Canned Food Drive! - Fans that made a food drive donation during November may redeem their voucher for this game by visiting the ticket office at the Atlantic Union Bank Center any time before the game!
Double Feature Deals! - Your ticket for the 3pm Men’s game will also grant you admission to the Women’s game at 12pm!
JMU vs. Notre Dame of Maryland
Monday, Dec. 28 - 7pm
Winter Hoops, With The Dukes!– Winter is here, escape the cold and heat up with James Madison Basketball inside the Atlantic Union Bank Center!
MARTIN'S Canned Food Drive! - Fans that made a food drive donation during November may redeem their voucher for this game by visiting the ticket office at the Atlantic Union Bank Center any time before the game!
JMU vs. Arkansas State
Thursday, Dec. 31 - 2pm
New Years Eve at the AUBC! - Count down the final hours of 2026 at the AUBC and ring in the New Year with the Dukes!
JMU vs. Troy
Saturday, Jan. 2 - 2pm
Community Day! - Presented by UVA Community Credit Union, residents of The Valley can take advantage of discounted tickets!
Puppy Pound Game! - Presented by Chick-fil-A Harrisonburg, we welcome our Kids Club for a Saturday of smiles!
Teddy Bear Toss! - Presented by UVA Community Credit Union, join JMU Men's Basketball for the annual Teddy Bear Toss game! Bring a teddy bear to the game and help us spread some joy, all bears will be donated to the UVA Children's Hospital.
Camper Reunion Game! - All 2026 JMU Men's Basketball campers are invited back to the Atlantic Union Bank Center to cheer on the Dukes!
Kids Zone! - Presented by JMU's School of Professional & Continuing Education, the Kids Zone is located behind Section 111!
JMU vs. ODU
Saturday, Jan. 16 - 2pm
Duke Dog Reading Program Game! - Local elementary and middle school kids are invited to hit their DDRP reading goals and claim free tickets!
Royal Rivalry! - Presented by TowneBank, take a photo on the concourse with the Royal Rivalry trophy!
High School Band Day! – Earrplugs recommended, but not required!
Alumni Day! – Join us in welcoming back members of our JMU Basketball alumni family!
Kids Zone! - Presented by JMU's School of Professional & Continuing Education, the Kids Zone is located behind Section 111!
JMU vs. Marshall
Thursday, Jan. 21 - 7pm
Jersey Night! - The Dukes welcome students back from winter break for Jersey Night!
Giveaway! - JMU Basketball Replica Jersey, presented by the JMU MBA Program!
JMU vs. ULM
Saturday, Jan. 30 - 5pm
Game Show Night! - Get ready for Game Show Night! Play Deal or No Deal and Dukes Fued, win prizes and see if you're the next big winner!
Giveaway! - Your JMU Basketball Deck of Cards!
Coaches vs. Cancer! - Join JMU Men's Basketball in the fight against cancer!
Double Feature Deals! - Your ticket for the 5pm Men’s game will also grant you admission to the Women’s game at 2pm!
JMU vs. App State
Wednesday, Feb. 10 - 7pm
Break the Bank! - Duke Dog is making it rain! FIVE lucky students will win JMU Bookstore Gift Cards!
Greek Night! - Calling all Greeks, join JMU Basketball for Wednesday night matchup against App State. Chapter Presidents will be competing against each other in contests throughout the game!
AD Honor Roll Recognition! - Join JMU Athletics in celebrating the fall student-athlete recipients AD Honor Roll with a halftime recognition!
Giveaway! - Break the Bank poster!
JMU vs. Coastal Carolina
Saturday, Feb. 20 - 5pm
Ball for our Heroes! - Join us in welcoming and honoring our heroes both at home and abroad!
Giveaway! - JMU Basketball T-Shirt!
Kids Zone! - Presented by JMU's School of Professional & Continuing Education, the Kids Zone is located behind Section 111!
Double Feature Deals! - Your ticket for the 5pm Men’s game will also grant you admission to the Women’s game at 2pm!
JMU vs. Georgia Southern
Tuesday, Feb. 23 - 8pm
Faculty/Staff Appreciation Game! - Presented by CommonWealth One Federal Credit Union, JMU Faculty & Staff can claim free tickets!
Giveaway! - JMU Basketball Trading Cards!
Fan Appreciation Day! - Presented by Healing Touch Wellness Spa, arrive early for Fan Appreciation Day, full of giveaways and prizes!
Double Feature Deals! - Your ticket for the 8pm Men’s game will also grant you admission to the Women’s game at 5pm!
Mini Plans, Duke Dog's Birthday Party, Conference Pack & Experiences!
Multiple options to save!
The Valley's Team Mini Plan – vs VUL, vs. William & Mary, vs. Longwood, vs ODU.
Kickoff to Tipoff – Two tickets to Football's game against Coastal Carolina and Men's Basketball's game against William & Mary for $60!
Duke Dog's Birthday Party – Celebrate Duke Dog's 44th Birthday with the Dukes! Enjoy 4 tickets for $44!
Conference Pack – All home Sun Belt Conference games!
Basketball Experiences – Enjoy your Birthday Party at a JMU Basketball game, be an anthem buddy, or participating in a halftime scrimmage!
Season Long Promotions:
Baskets for Nuggets
If JMU scores 79 points or more during a home game, fans can use their game ticket to receive a FREE 8-piece chicken nugget from Chick-fil-A Harrisonburg on East Market Street. Limit one per person. Valid with menu item purchase only. Redeemable next business day only.
Mr. J's Bagels & Deli Dukes Win, You Win
When the Dukes Win, You Win too! Following each home men’s basketball win, receive a coupon for a free bagel with cream cheese from Mr. J’s Bagels & Deli!
Kid Zone
The Kid Zone, presented by the JMU School of Professional and Continuing Education-Youth Programs, will be available during select men’s and women’s basketball games and will allow families to enjoy fun games & events until the end of halftime! The Kids Zone will be located at the back of the concourse in the Atlantic Union Bank Center!
Puppy Pound
The JMU Puppy Pound, presented by Chick-fil-A Harrisonburg, is the official kids club of JMU Athletics. Join the Puppy Pound to receive exclusive membership benefits, which includes a t-shirt, Chick-fil-A pre-game events, and much more! Membership is just a minimum of $39 per child and is open to all kids in 8th grade and under. You can register at JMUSports.com/PuppyPound.
MARTIN'S Canned Food Drive
Donate two (2) canned food items to the local MARTIN's in Harrisonburg, or the ticket office at the Atlantic Union Bank Center during the month of November and receive a ticket voucher to JMU men's basketball games on Dec. 22 against Coppin State and on Dec. 28 against Notre Dame of Maryland. Limited quantities available. One per person. All food donations will benefit the Blue Ridge Area Food Bank.
Community Coat Drive Presented by Anthem Blue Cross
Donate a new or gently used coat at the JMU Men's Basketball game on Wednesday, December 16, or Tuesday, December 22 and receive a JMU Basketball beanie, while supplies last.
Duke Dog Reading Program
Students in Pre-K through Grade 8 have the opportunity to participate in the Duke Dog Reading Program, presented by JMU's School of Professional & Continuing Education. Students who read the required amount of books will receive three (3) tickets, which admits the student and two (2) other guests, to select JMU basketball games this season. For more information about the Duke Dog Reading Program, visit dukedogreading.com.
Kid Captain of the Game
During select games, your child (6th grade or younger) could be selected as our Kid Captain of the Game presented by Weiler Orthodontics! Sign up to be a member of our Puppy Pound for your chance to win! For Puppy Pound registration, visit JMUSports.com/PuppyPound.
Food Lion Score to Give More
Each free throw scored is a donation to the Blue Ridge Area Food Bank.
The promotional schedule is subject to change.
