James Madison Football to Host First Ever Collegiate Marvel Super Hero Day

HARRISONBURG, Va. – In collaboration with Marvel, James Madison University's football team will host the first ever collegiate Marvel Super Hero Day on November 22 against Washington State at Bridgeforth Stadium.

The Dukes will be the first collegiate team to celebrate a Marvel Super Hero Day. The first 15,000 fans in attendance will receive a voucher for a souvenir poster featuring Duke Dog and Marvel characters designed by Marvel Comics. There will also be 2,000 co-branded hats that will be given away at the game, and the day will feature Marvel activations and contests throughout the game both on the videoboard and on-field.

Fans are encouraged to dress up as their favorite Marvel Super Hero. Other activations surrounding the day will be announced closer to the date of the game.

The deal was facilitated by AthLife, Inc., Marvel's longtime sports representative, with JMU Foundation, Inc.

"What an awesome opportunity to unite the excitement of one of our most highly-anticipated home games in program history with a first-of-its-kind game promotion," JMU Director of Athletics Matt Roan said. "We're so thankful to Marvel for their collaboration with this unique promotion. I also want to thank the JMU Foundation for its collaboration in making this possible. It's special to combine the passion of this university, athletics department, and football program with the passion that so many people share about the Marvel brand and their love of Super Heroes. We're looking forward to an amazing game day experience in and around Bridgeforth Stadium on Nov. 22!"

Single game tickets for this game are still available and can be purchased at JMUTickets.com or by calling 540-568-3853.

Avengers Assemble!

About James Madison Athletics
James Madison University is a public institution in the Commonwealth of Virginia located in Harrisonburg. Nicknamed the Dukes, JMU competes at the NCAA Division I Football Bowl Subdivision level and sponsors 18 sports, six male and 12 female. The department features approximately 450 student-athletes while the university holds an overall student enrollment of 22,879. The Dukes are part of the Sun Belt Conference for most sports, with additional memberships in the American Conference (lacrosse, swimming & diving), the Mid-American Conference (field hockey) and the ECAC.

About the James Madison University Foundation
The James Madison University Foundation is a 501(c)(3) organization dedicated to advancing the mission of JMU by supporting its students, faculty, alumni, and donors. The Foundation manages, invests, and stewards private gifts to maximize their impact on scholarships, academic programs, athletics, and campus initiatives.

In addition, the Foundation's licensing department oversees the use of JMU's trademarks and logos. This work ensures that products bearing the university's marks uphold the highest standards of quality, protect the institution's brand and national reputation, and generate meaningful revenue to support the university community.

About Marvel
Marvel is one of the world's most prominent entertainment brands, built on an unparalleled library of iconic characters and stories that have shaped pop culture for 85 years. The Marvel brand spans entertainment, including film, television, publishing, licensing, games, live events, digital media, and more.

For more information visit marvel.com. © 2025 MARVEL

Calendar