James Madison University | Official Athletics Site
10/21/2026 9:10:00 AM | Men's Basketball
HARRISONBURG, Va. – James Madison Athletics announced its full promotional schedule for the 2026-27 men's basketball season, presented by Farmers Focus. JMU men's basketball will host 17 regular-season games this season at the Atlantic Union Bank Center as they enter their fifth season as a member of the Sun Belt Conference.
JMU opens the regular season at home against Miami (Ohio) on Monday, Nov. 2. Fans can go home with a team poster and schedule magnet, while supplies last.
After a short stint away from home, the Dukes face Mercyhurst on Sunday, Nov. 15 for the MARTIN'S Canned Food Drive. Donate canned food items at MARTIN'S or the Atlantic Union Bank Center ticket office during the month of November for FREE tickets to the games against Coppin State and Notre Dame University of Maryland!
Stay in your seats at halftime on Saturday, Nov. 21 as JMU welcomes Virginia University of Lynchburg to Harrisonburg. Duke Dog will pick ONE lucky fan to win FREE east side premium ticket's to JMU's football game against Coastal Carolina on Saturday, Nov. 28.
Get out of the house before Thanksgiving and bring the family to the Atlantic Union Bank Center on Tuesday, Nov. 24 as the Dukes host Charleston Southern for Dukes & Turkeys!
Student Raffle Night returns on Sunday, Nov. 29 as the Dukes take on the William & Mary Tribe. Students can enter to win raffle prizes at the marketing table and throughout the game!
Celebrate Duke Dog's Birthday on Sunday, Dec. 6, as JMU takes on Longwood. Meet your favorite mascots from around the DMV, take a picture with Duke Dog and other special guests pregame, and take advantage of Duke Dog's 44th Birthday with 4 tickets for $44!
JMU returns home to start conference play against Georgia State on Wednesday, Dec. 16. This game marks the Community Coat Drive, presented by Anthem Blue Cross. Bring a coat to the Atlantic Union Bank Center and go home with a JMU Basketball beanie, while supplies last!
Get in the holiday spirit on Tuesday, Dec. 22, as the Dukes take on Coppin State for Hoopsmas! Tuesday's game is a double feature with the women, and fans are encouraged to take advantage of a Double Feature Deals promo by using their men's or women's game ticket for admission to both games!
Count down the final hours of 2026 at the Atlantic Union Bank Center and ring in the New Year with the Dukes! JMU welcomes Notre Dame University of Maryland on Monday, Dec. 28, before closing out 2026 with Arkansas State on Thursday, Dec. 31.
The promotional slate continues Saturday, Jan. 2 as the Dukes take on the Troy Trojans! Residents of The Valley can take advantage of discounted tickets for Community Day, presented by UVA Community Credit Union. The game also marks the annual Teddy Bear Toss, presented by UVA Community Credit Union. Bring a teddy bear to the Atlantic Union Bank Center, with all bears donated to UVA Children's Hospital! This game also serves as our Puppy Pound Game, presented by Chick-fil-A Harrisonburg!
The Royal Rivalry, presented by TowneBank, is scheduled for Saturday, Jan. 16 when JMU welcomes ODU to Harrisonburg. This contest represents the team's Duke Dog Reading Program (DDRP) game, presented by JMU's School of Professional & Continuing Education, where local elementary and middle school participants are invited to hit their reading goals and claim free tickets!
The Dukes welcome students back from winter break to the Atlantic Union Bank Center on Thursday, Jan. 21 when they host Marshall for Jersey Night, presented by the JMU MBA Program! Fans can take home a JMU Basketball Replica Jersey, while supplies last!
After an extended stint away, JMU welcomes ULM to Harrisonburg on Saturday, Jan. 30 for Game Show Night. Test your luck with games like Deal or No Deal and Dukes Feud, with prizes up for grabs throughout the whole game! Fans can also take home a JMU Basketball Deck of Cards, while supplies last! Fans are encouraged to take advantage of another Double Feature Deals promo by using their men's or women's game ticket for admission to both games!
It'll be a loud one on Wednesday, Feb. 10 as the Dukes host App State for Break the Bank! Duke Dog is making it rain, with five lucky JMU students winning JMU Bookstore Gift Cards! The game also serves as Greek Night, with chapter presidents competing in contests throughout the game. Fall student-athlete recipients of the AD Honor Roll will also be recognized at halftime.
The final two home games of the regular season will feature doubleheaders alongside the women's team on Saturday, Feb. 20 and Tuesday, Feb. 23. With Double Feature Deals, fans can use their men's basketball ticket for FREE admission to the women's game on the same day!
The Dukes want to show love to our nation's heroes on Saturday, Feb. 20 when they host Coastal Carolina for Ball for Our Heroes! The game will feature the JMU Army ROTC presenting our nation's colors, along with a JMU Basketball T-Shirt giveaway, while supplies last.
JMU concludes the regular season at home on Tuesday, Feb. 23 when they host Georgia Southern for the Faculty & Staff Appreciation Game, presented by CommonWealth Federal Credit Union! JMU faculty and staff can take advantage of FREE tickets, and all fans can feel the love with giveaways all game long for our Fan Appreciation Game, presented by Healing Touch Wellness Spa!
Interested in bringing your group to a JMU Basketball game? Take advantage of group experiences including birthday parties, anthem buddies, halftime scrimmages and more by CLICKING HERE to request your group's experience today. For more information, please reach out to Evan Rubinstein via email at tgs2wc@jmu.edu.
TICKETS:
The Dukes want you at the Atlantic Union Bank Center supporting your men's basketball team – multiple ticket offerings, including single game, mini packs and conference packs are available! Save on tickets by taking advantage of conference packs or attend the biggest games with mini packs or single game tickets! View all of your options by visiting JMUTickets.com or calling 540-568-3853.
There are multiple ways to save with conference and mini plans!
The Valley's Team Mini Plan – vs VUL, William & Mary, Longwood, ODU
Kickoff to Tipoff – Two tickets to FB vs Coastal Carolina, and MBB vs William & Mary for $60
Duke Dog's Birthday Party – Duke Dog is turning 44 celebrate with 4 tickets for $44!
Conference Pack – all home Sun Belt Conference games
KIDS ZONE:
Throughout the season, select games will feature a Kids Zone, presented by the JMU School of Professional & Continuing Education! These dates are, Dec. 6, Jan. 2, Jan. 16, and Feb. 20.
Saturday, February 28
Thursday, February 26
Thursday, February 26
Monday, February 23
