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This year marks the 36th annual JMU Athletics Duke Dog Reading Program, presented by the School of Professional & Continuing Education -- Youth Programs. The program is designed to encourage elementary and middle school students in the surrounding community to get excited about reading! Students that achieve their assigned reading goals will earn special prizes from JMU Athletics and our partners.
For questions about the Duke Dog Reading Program, please contact:
Jake Longenecker
longenjc@jmu.edu
JMU Athletics
Student Reading Goals:
Pre-K through Grade 3: Five (5) grade-level appropriate books
Grade 4 & 5: Three (3) grade-level appropriate books
Grade 6, 7 & 8: Three (3) grade-level appropriate books
Student Rewards:
Basketball Tickets: Students who achieve their assigned reading goal will receive three (3) digital tickets for each game, which admit the student and two (2) additional guests to this season's Duke Dog Reading JMU Basketball Games:
- Women's Basketball: December 14, 2025 vs Notre Dame
- Men's Basketball: January 10, 2026 vs Old Dominion
- Women's Basketball: February 21, 2026 vs App State
Invest529 College Savings Sweepstakes: One (1) sweepstakes entry to win a $529 Invest529 college savings account, courtesy of Invest529.
JMU School of Professional & Continuing Education – Youth Programs: the winning class will receive 10% off youth camps courses as well as a full youth program course scholarship for the individual that reads the most!
Invest529 Pizza Party: The winning class (the classroom with the most Duke Dog Reading Completion Form submissions) will also receive a pizza party, courtesy of Invest529.
Megamilkshakes By Sweet Surpise Coupons: Participating students will receive a 10% off coupon to the local Megamilkshakes By Sweets Surpise upon submission of the Duke Dog Reading Completion Form
Green Valley Book Fair
Located just south of Harrisonburg, the Green Valley Book Fair is a discount outlet store featuring over 500,000 new books for all reading levels, all at up to 90% off retail prices. Families can visit the Green Valley Book Fair for affordable books to help their student complete the Duke Dog Reading Program. Visit Green Valley Book Fair at 2192 Green Valley Lane, Mt. Crawford, VA 22841.
Click here to view the Invest529 college savings account sweepstakes terms and conditions. DDRP begins Wednesday, October 8, 2025 and runs through February 21, 2026. It is FREE to join! All eligible schools must be registered by Wednesday October 1, 2025 at 5PM ET to allow timely delivery of materials and introduction of program to teachers and students before students depart for Thanksgiving break.
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