The JMU Athletics Student Athlete Leadership & Development (Dukes LEAD) program offers an array of workshops, events, etc. to ensure student-athletes are dynamic and well equipped as they expand upon their athletic and academic journey.
During the 2021-2022 academic year, Dukes LEAD hosted 12 seminars (In-Person & Virtual) that consisted of various guest speakers that were able to share stories and experiences. Speakers and topics included: Name, Image and Likeness; Deanna Reed (Mayor of Harrisonburg); Charles Clark (Mental Health and Resilience); Harry Dunn (US Capitol Police Officer); Chris Herren (Alcohol and Other Drugs); Body Image; Sexual and Healthy Relationship Education; Company and Alumni networking panels. Events averaged almost 200 student-athletes at each session, with 383 student-athletes (Fall) and 326 student-athletes (Spring) meeting the requirement of attending three programs.
JMU student-athletes not only get to cherish their time on the field, but in the community as well. Athletes are required 10 hours of community service throughout the academic year. JMU Athletics accumulated 7,085 community service hours across 600 volunteers from 18 varsity sports teams, administration, and staff. Field Hockey won the JMA's Community Service Award, tracking 1,175 hours (an average of 47 hours per student-athletes. Field Hockey came in second place with 941 hours and Cheerleading came in third with 722 hours. The economic impact of the department's efforts has an estimated economic impact of $291,952. JMU finished 4th among over 100 Division I schools that track community service hours via the Helper Helper application. Some of the top opportunities filled were:
- Greeters at various local K-12 Schools for Harrisonburg City and Rockingham County Public Schools (25 times)
- Serving food with Open Doors Homeless Shelter (20 times)
- Blue Ridge Area Food Bank – Filled 3 bins and raised an additional $1,000
- Salvation Army Angel Tree – Sponsored 80 at-risk children in the Harrisonburg/Rockingham County community by purchasing Christmas gifts of wants and needs to be delivered to them for Christmas.
- National Girls and Women in Sports Day – Six teams and over 100 youth girls in Harrisonburg spent two hours together on February 20 to learn about different sports and ways to feel empowered as a young female athlete
- Be the Match – The entire football program volunteered at two locations on campus for four hours and registered 477 potential donors for the Be the Match Bone Marrow Donor registry drive.
In addition, Dukes LEAD launched its first Leadership Academy. This program consists of a select group of about 25 student-athletes with representation from each team. This exclusive cohort of student-athletes complete various leadership modules throughout the course of the year to help identify and enhance their leadership style. Participants went through focused leadership training on finding their leadership brand and having difficult conversations – equipping them with the skills necessary to be a leader on their teams.Furthermore, student-athletes participated in peer-led book club meetings to discuss leadership within their lives on and off the playing field.
Dukes LEAD created a Professional Toolkit through Canvas where every student-athlete submits an assignment each semester on their own time. Examples of assignments include: major interest worksheet, resume, cover letter, alumni interview and more. This toolkit provides the student-athletes with the tools needed to make their next step after college. In its first year of implementation 308 (Fall) and 213 (Spring) student-athletes submitted their Professional Toolkit assignment.
Dukes LEAD assisted many affinity groups in bringing together student-athletes in smaller groups to discuss important conversations and find community. These affinity groups include Dukes Let's Talk (mental health), Body Positive Dukes, Black Athlete Sister Circle, LGBTQ+ Friends, International Student-Athletes, Conservative Student-Athletes.